Researchers Use Brain Scans To Predict When People Will Buy Products

[mark2000]

For the first time, researchers have used functional magnetic resonance imaging (fMRI) to determine what parts of the brain are active when people consider whether to purchase a product and to predict whether or not they ultimately choose to buy the product. The study appears in the journal Neuron and was co-authored by scientists at Carnegie Mellon University, Stanford University and the MIT Sloan School of Management. [click link for full article]

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[weiwei]

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[weiwei]

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[everydayiscom]

I agree with most of what you said...